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CarLotz Midlothian, VA Commercial

Project Partners
Services Provided
  • Architecture
  • Interior Design
  • Graphic Design

Process

Working in an industry whose reputation precedes it, CarLotz sells used cars, but with an innovative, consignment business model that removes the hassle, haggle, and hidden fees to create a far more desirable customer experience. Since its inventory is constantly shuffling, the interior is not built around brands, but people: a welcoming, open office space without walls designed to connect the buyer and seller. As a customer or seller, you’ll feel a sense of refreshing transparency at CarLotz – no back-room deals. Fun, retro imagery and invigorating colors – orange and turquoise – help bring to mind the joy of car ownership and nostalgia of your first car experience. Simple, comic-like illustrations on the walls guide the user through the CarLotz buying model. With varying layouts across multiple locations including Richmond, Midlothian, and Chesapeake in Virginia, and Charlotte and Greensboro in North Carolina, the brand’s signature elements guarantee a dependably positive and consistent experience every time.