One of the multiple properties at Pinehurst Resort in North Carolina, The Manor Inn was built, owned and operated by Emma Bliss in 1922. In 2018, it needed an update. To help define how The Manor fit within the Pinehurst umbrella, while simultaneously establishing its own unique identity, 3North conducted a two-day IQ Charrette that brought together the design team with staff, and key stakeholders to brainstorm and achieve consensus.
As the design process progressed, the conceptual themes came to life in elements of design, graphics, and branding. The first floor was reimagined as a casual environment for lounging after a long day on the golf course, complete with private club rooms and a dining space that opens directly onto an outdoor terrace. The guest rooms were updated with comfort in mind, knowing the importance of a great shower and comfortable bed. In the end, 3North created a space that was welcoming, relaxed, and true to Pinehurst.